A survey by NewzDash highlights key trends in news SEO, emphasizing AI’s impact, Google Discover’s role, and industry challenges. Key Insights: Google Discover: A major traffic source, with 52% prioritizing it and 56% reporting traffic growth. AI’s Impact: 39% see Google AI as a threat; 32% report lower visibility and CTR. AI-driven content scraping is a growing concern. Challenges: Budget constraints (34%), skills gap (24%), lack of SEO tools (17%), and hiring difficulties (13%). Lean Teams: Most SEO teams are small (44% have 2–5 members, 34% are solo). They manage multiple brands. Editorial Collaboration: 55% provide only basic SEO training to editors, and 64% of SEOs work closely with editorial teams. Future Priorities: Maximizing Google Discover traffic Adapting to AI-driven search changes Diversifying traffic sources Strengthening cross-team collaboration Success in 2025 will require agility, strategic adaptation, and strong editorial-SEO alignment. To get more info about SEO, Pl...
SEO won’t deliver results if a website lacks a solid foundation. Many businesses expect quick SEO fixes, but increased traffic won't lead to growth if the site isn’t designed to convert. Common issues blocking conversions: Overemphasis on product features instead of customer benefits Weak or unclear calls to action (CTAs) Lack of social proof (testimonials, reviews, trust signals) Fixing the foundation before SEO: Gather customer insights to refine messaging Add trust-building elements like testimonials and case studies Shift content from features to benefits that solve customer pain points Improve CTAs for clarity and effectiveness Key takeaways for successful SEO: Define clear business goals and understand your audience. Ensure your website is optimized for conversions (trust, speed, user experience). Analyze competitors to learn from their successes and mistakes. Diversify traffic sources beyond just Google rankings. Use tracking tools (Google Analytics, Search Console) to measu...