Types of Links

There are usually two types of links.

I) Do-follow link

II) No-follow link

I) Do-follow link

If you do not follow the link feature, the link is do-followed by default.

If a link is do-follow, it means that the search engine bot will pass through the link and go to the target page.

Now you can say what is the benefit?

Yes, there are benefits.

That is, the link juice will pass to your site. That is, the search engine bot will help the target page to rank because of this link.

Although there are a few more things to do, not only do-follow links but also the position of the page you are linking to should be good in search engines. Then you will benefit if you get such a do-follow link.

Example of do-follow link:

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No-follow link -

Do-follow links are the most important. Because the link juice is passed only if the link is do-follow. So will all the links on the site be do-follow?

Answer - No.

Because if Google understands that you are trying to manipulate search results. If you want to link your website by buying links with money to manipulate, then your site will get a hefty penalty.

I see many people thinking like this, if I take a link with money, will I take a no-follow canoe? This is a fatal misconception. When backlinking, keep in mind that the links are a mix of Do-follow and No-follow.

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Anchor text

Anchor text - Anchor text is very important for ranking signals. Basically, by looking at the text (anchor text) of your link, search engines can easily understand what kind of keyword rank you want. However, it should also be noted that the anchor text should not be over-optimized. Then the website is almost certain to get a penalty.

Meta Description

Not giving importance to the meta description:- Not giving meta descriptions is a negative signal for on-page SEO. A survey found that 25% of blogs published online do not have an e-meta description. That means you don't have to give a meta description!!! Click-Through Rate (CTR) is likely to decrease if the meta description is not given. The reason behind this is that after reading the meta description of what your post is about, the reader gets a detailed idea about it. Therefore, the meta descriptions should be given properly before publishing the post. The correct rules for creating Meta Description Meta Description should be written in 150-160 characters. You have to put the main keyword in the meta description. Meaningful Meta Description has to be created.

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