Coming to the website means that everything on your blog is going well, but that's not the case. You may be getting the desired number of visitors to your site, but that's not the end of the story. One of the ways to consider whether a website is working properly is to bounce the website. Looking at the bounce rate of the website can give a clear idea of how the site is doing and how it will do in the future. Let's first know what is the bounce rate?
What are the problems if the bounce rate is high?
Not everything is understood, what kind of problem can occur if the bounce rate of the site is high? Think of something very simple. Google always wants to show the most relevant results in search queries. By the way, if the bounce rate of your website is 80% now, it means that most of the visitors enter your site and leave immediately. That means he did not get the desired result. Google then realizes that your webpage is not up to the mark for this search query. Then Google will leave your website behind in the search results and give place to other websites.
If the opposite is the case, that is, if the bounce rate is 30%, then the visitor enters that page and is visiting some more pages. Then Google understands that the visitor has found the desired result. This means that low bounce search engines are able to understand that this result is relevant for search queries.
Here are 7 things you can do to reduce your website's bounce rate
01. Loading speed
Loading speed plays a special role in increasing the bounce rate of a website. We already know that if a website is not loaded in 3 seconds, 30% of visitors leave without visiting that page. In other words, if you want to reduce the bounce rate of the website, you have to bring the loading speed of the website below 3 seconds in the beginning.
I have written a detailed article about the loading speed of the website - you can see it here.
02. User experience
User experience is very important for any website. The design of the whole site must be user-friendly. So that a visitor can navigate the webpage without any hassle. If the user interface is bad for any reason, the visitor will not stay on that page for a long time, which will increase your bounce rate.
03. Not using irrelevant keywords
There was a time when the site could be ranked with relevant keywords using the Black Hat technique. It still goes, but you have to be careful. Suppose you are working on a blog related to online marketing, you have heard from someone that it is possible to make a good profit by selling health-related products. Then if you post health-related content on your online marketing-related blog then the chances of getting hit are 100%. Because when visitors come to your blog to learn about online marketing and see articles about health, visitors are more likely to bounce back. As a result, your bounce rate is likely to increase.
04. Be careful about writing content
Those of us who work online and with SEO are very familiar with the term "Content is King" that content plays an important role in the whole website. If the content of your site is good, even if the design quality is of fair quality, the visitors will stay on the site.
So you should be careful while writing content. Avoiding difficult and incomprehensible words should be written in a simple way. Otherwise, the visitor may get annoyed after reading the post. As a result, the binary rate of the site is likely to increase.
05. Internal linking
Internal linking is one of the ways to keep visitors stuck on the site for a long time. Let's say you have 4 posts in the SEO category on your website.
Basic SEO
Outreach
Guestpost
Backlinks
Now you have internally linked other posts such as outreach, guest post and backlink posts in Relevant Way in Basic SEO article. As a result, visitors will be interested in basic SEO as well as other things, click on the link and stay on the site for more time.
06
. Do not use additional ads (do not call pop up ads)
The advertising thing is always annoying. You ask yourself. How do you like to see ads? Of course, the answer would be annoying. There are many sides that start from the header, footer, post soundbar and advertise on the site 2-3 inches apart. Which is annoying for the visitor. The fewer ads you use on the website, the better.
Then there is the need for advertising in terms of income, but it should be noted that it is not a cause of annoyance to visitors. (Personally, I am not in favor of placing pop-up ads on the site)
07. Arrange for visitors to participate
Either way, the chances of increasing the bounce rate of the site are reduced by arranging for the participation of visitors to the website. It can be through various polls / surveys. Visitor participation can also be increased by introducing comment options on the site.
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