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Details of SEO


 My name is Md. Imran Huqe.

I have 4 years of experience in the SEO industry. Today, I will discuss SEO.


What is SEO?

SEO (Search Engine Optimization) is the method that ensures the ranking factor of your website on search engines.


Why need SEO?

In this section, let's know why need SEO?


Get more traffic

In this term, If a website gets ranked on Google. Then, this website gets more traffic.


Increase More Visitor

If a website has enough visitors then the website owner gets more conversion and gets more potential customers.


Establish Authority

If a website has enough optimized content. Visitors get enough knowledge from this site. Then the website gets established authority.


The categories of SEO

There are three categories of SEO:

1. On-page SEO

2. Off-page SEO

3. Technical SEO


Let's discuss those categories


1. On-page SEO

On-page SEO - optimize the internal content of the page of a website.

For example, we can say,

- Meta Title

- Meta Description

- Inbound/Outbound link

- Set the Focus keyword according to the researched keyword.

- Maintain keyword density

- Image and alt tag optimization

- URL Optimization.

 

2. Off-page SEO

Off-page SEO - Ensures the external ranking factor which is outside of the website.

For example:

- Backlink

- Citation

- Social Share.


3. Technical SEO

Technical SEO - Ensures the technical ranking factor outside or inside of the website.

For example:

- S.S.L setup

- robot.txt

- sitemaps

- schema Markup


The first and most important step of SEO is keyword research. Because keyword research is the method that finds out the desired terms of users on Google or other search engines.


Keyword research has is so much importance. I will explain some importance of keyword research:


1. Find out the right keyword

2. Knowing search volume, trending, keyword difficulty

3. Knowing cost per click(CPC)

4. knowing search  location 


Which tools I used


There are many keyword research tools.

Those are:


1. Keyword revealer

2. Semrush

3. Ahref

4. Keyword planner

5. Google trending


The process of keyword research


In this section you will learn how to do keyword research:


1. Go to the Google keyword planner section

2. Give your niche and select the country.

3. Search it.

4. Then check this keyword from Google trend, is the keyword is trending or not?

5. Then check it KD from keyword revelation


Special note: Automatically done above all the process by semrush or ahref.


Site Audit:  Site Audit is another important part of the SEO. It Consider website health. If you select perfect SEO plan you must be do site audit. 


There are many keyword research tools.

Those are:


1. Scrimping fog

2. Semrush

3. Ahref

4. Small SEO tool


How to Site Audit:


1. Check the ssl certification of website

2. Check the speed of the website

3. Check the broken link

4. Check the Heading tag

5. Check the all url

6. Check the inbound-outbound link ratio 

7. Check the meta description

8. Check the all image's alt tag

Location: United States

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