1. All images on the website must have Alt Text, including design images and background images. Alt Text should also be provided for icons. Do not leave Alt Text blank (Alt Text=” ”). Make sure to include it before submission.
2. Alt Text should be limited to 125 characters. Many platforms truncate text at this length, which can result in incomplete descriptions.
If your alt text exceeds 125 characters or 16 words, that’s acceptable, but make sure that the most important information is within the first 125 characters or 16 words. The additional information can be beneficial for image search results.
4. Alt Text should only be used for images; it is not intended for videos or text elements. Avoid including style attributes or descriptions of the image's appearance in the Alt Text.
5. The purpose of Alt Text is to give a clear and accurate description of the image. Therefore, it is unnecessary to insert keywords artificially.
6. Alt Text cannot be explained with any text already on the page. Alt Text is a part of the main text of the image in the search engine or Google.
The Alt Text with the image is part of the main page. If you paste the Alt Text of any image on the page, you show the text twice in the search engine or Google. But it will decrease your site’s indexing.
7. If you put any text inside a graphic image and use it as the Alt Text of that image, it will not be correct. If you don’t know the valid alt text, it’s best to leave it blank.
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